KOHLER, Wis. – March 20, 2015 – Kohler Co. has joined forces with Change the Course, a first of its kind water sustainability campaign to support water flow restoration projects in the Colorado River Basin. Kohler’s participation is yet another example of the company’s sustainability efforts which includes driving awareness of water-related issues and encouraging consumers to take action. Kohler’s effort, communicated through its Believing in Better platform, has been recognized many times over by the EPA WaterSense program, U.S. Green Building Council and other sustainability-focused organizations.
“The economic and environmental benefits of reducing water consumption are significant no matter where you live in North America. But with Change the Course, your pledge and the actions you take to reduce water use in your home will also benefit one of the most stressed rivers in the world,” said Rob Zimmerman, Senior Channel Manager for Kohler Co.
By joining Change the Course, Kohler Co. and other sponsors seek to inspire permanent change by helping millions of people learn how their actions affect global water issues, and empower them to change the way they use, value, and manage water, including upgrading their toilets, showerheads and faucets to water-efficient models that carry EPA’s WaterSense label.
For each consumer who makes a pledge to reduce their water consumption by texting “KOHLER” to 771-77, or online at http://changethecourse.us, Change the Course will restore 1,000 gallons of water back into the Colorado River Basin, for example by helping local farmers irrigate more efficiently.
“With pledges from 50 states and more than 100 countries around the world, it’s exciting to see people pull together for an important cause like the Colorado River,” added Chad Boettcher, executive vice president, social action and advocacy, for Participant Media. “We’re proud to be part of the effort and hopeful that through similar efforts that bring together diverse organizations and people, we can work to restore other endangered ecosystems.”
Change the Course is a collaboration between Bonneville Environmental Foundation (BEF) - a 501(c)3 nonprofit organization, National Geographic Society, TakePart.com, and Participant Media, the global media company dedicated to entertainment that inspires. Pledges to reduce water use can be made by texting “KOHLER” to 771-77, or online at http://changethecourse.us.
About Kohler Co.
Kohler Co. has a long history of supporting water efficiency and sustainability in products as well as processes. Aligning with organizations and programs like EPA WaterSense, Alliance for Water Efficiency, and U.S. Green Building Council, Kohler has positioned itself as a sustainability leader in the plumbing industry with educational programs, awareness campaigns, and water-saving products. In recognition of these efforts, Kohler has been awarded seven consecutive awards from the EPA WaterSense program.
Kohler Co. offers products that are designed to conserve natural resources while remaining true to a singular quality level of performance and design. Whether specifying plumbing products that help buildings earn LEED® water-efficiency points, reducing facility operating costs or accommodating the preferences of homeowners, the water-saving KOHLER fixtures and faucets address the challenging demands of customers and preserve one of our most precious natural resources. Visit Kohler’s Believing in Better blog for more stories on the company’s sustainability mission.
Vicki Hafenstein Anne Smith
Phone: 920-457-4441, ext. 70519 Phone: 920-457-4441, ext. 76429
For media materials, please visit kohler.com/press.